Mobile Advertisement

Mobile Advertisement

Abstract— Mobile Advertisement. Mobile Advertisement propagation has drawn increasing attention in research and industrial area.In this work, we investigate the mobile advertisement popularization for mobile social networks.Previous studies failed to be applied to mobile social networks because of extremely high overhead and low propagation efficiency.In tackling these difficulties, we propose eMAP, (efficient mobile advertisement popularization), an efficient propagation user selection scheme with local information.Two key technologies enable eMAP to achieve efficient and effective mobile Ads popularization.First, we advocate propagation user selection instead of popular user selection, where mobile users with strong information dissemination ability could be selected.Thus the mobile user could be effectively used.Second, we use local information instead of the global information to achieve near optimal performance for propagation.In that, the information potential is leveraged to find the influential users with local information.With extensive experimental study, < Final Year Projects > we find that, eMAP could effectively improve the mobile Ads delivery ratio.Using the propogation instead of popularization is validated in our experimental studies in different aspects of investigations. Moreover, when the budget is constrained, eMAP could still perform fairly well.