Abstract— Generally web search engines are built to serve all users, independent of the individual needs of any user. Personalization of web search is to carry out retrieval accessing < Final Year Projects 2016 > for each user incorporating their interest. This has become an important factor in daily usage as it improves the retrieval effectiveness on topics that the user would look for. There are several studies that have been done in this field. This paper proposes a new idea on personalized web search which is based on user profile and user clicks.Systems have to be made sensitive to user likes by understanding their search patterns
over a period of time. This will enable users to obtain more relevant results to searches on similar queries posted in the internet search engines.