Data Mining Business Intelligence: In the current era, most businesses are continually seeking a competitive benefit. In fact, it will allow them to deliver products and services at a lower cost, higher quality, and faster speed than their competitors. The path to doing so begins with the volume and quality of data they are able to collect.
In the business world, data drives everything, from manufacturing to supply chain logistics to retail sales to customer experience to post-sale marketing and beyond. Data holds the secrets to making processes more efficient, production costs cheaper, profit margins higher and marketing campaigns more effective.
Generally, Data Mining Projects is defined as the analysis of data for relationships and patterns which have not previously been discovered by applying statistical, mathematical methods. On the other hand, Business intelligence (BI) describes procedures and processes for collecting, storing, analyzing, and providing access to data. To help enterprises in making strategic business decisions.
Purpose of Business Intelligence
Business Intelligence is the ability to transform data into information and information into knowledge. However, it is the best way to optimize the decision-making process in business. Business Intelligence is the set of methodologies, applications, and technologies to collect, refine and transform this data from transactional systems.
BI combines data analysis applications such as ad hoc analysis and querying, enterprise reporting, online analytical processing, open source BI and location intelligence. As well as, this technology includes data visualization, tools for building BI dashboards, performance scorecards and key performance indicators. Additionally, these tools generate findings which are utilizing to gain a competitive advantage over rivals. Such as efficient business operations, better survivability, and risk management. As a matter of fact, data mining tools provide better customers relationship management through diverse patterns.
Therefore, BI acts as a strategic factor for a business, providing insider information to respond to business problems. Such as financial control, entering new markets, cost optimization, production planning, analysis of customer profiles, profitability, etc. That is how data mining is useful in business Intelligence.
However, Big Data Projects and business intelligence have made possible that several industries such as healthcare organization, financial institutions, sales, and marketing. It could have a quick analysis of data and thereby, enhancing the quality of decision-making process in their industries.
In particular, data mining projects technologies have a bright future. In business applications, it making new opportunities in Power Electronics by automated prediction of trends in these businesses.